Values
1. Begin Early. The It's A Habit Company (IAHC) believes that in order to be effective and produce lasting results it is essential to start exposing children to solid financial habits at an early age prior to their forming life long debilitating attitudes and habits toward money. IAHC believes this because: (1) as humans we are creatures of habit; and (2) studies reflect that advertisers are increasingly targeting children at earlier and earlier ages making it more difficult to influence them as they grow older.
2. Entertaining and Educational. IAHC further believes that financial literacy and life skill products and services must be both entertaining and educational if they are going to be effective in today’s media driven environment.
3. Involvement. IAHC believes it’s important to involve and engage parents, educators, partners and especially children in the execution of its mission and creation of its products and services.
4. Emphasize Reading & Writing. Although IAHC’s financial literacy and life skill messages will be delivered in a variety of media, IAHC places special importance on emphasizing to children the importance of reading and writing and using books as often as practical as a delivery mechanism.
5. Support Parents, Educators & Partners. IAHC believes that one of the best ways to help children is by providing parents, educators and partners with effective financial literacy and life skill tools that catalyze thoughtful conversation on the topic of money, saving and habits.
6. The Messages. From every dollar save a dime and saving is a habit are two messages, when practiced, that change and empower lives. IAHC believes people who practice these messages create options and independence in their lives. Furthermore, they are better positioned to go to college, own homes, make investments, start businesses and help others.
7. Reinvestment, Education & Community. IAHC believes that at every stage of growth and development of the company it is critical to actively and tangibly reinvest in education and the community on a local, regional and national level.